Introducing r/BrandScience - A New Space for Smart Brand Thinking

I’ve launched something new - a Reddit community called Brand Science.

It’s a space designed for people who want to go deeper than “marketing tips” and explore how brands really grow, behave, and influence decision-making.

Not the fluff. Not the buzzwords. The actual strategy, creativity, and evidence behind effective brand building.

Why create it?

Because I keep seeing the same misconceptions repeated - that brands are logos, that brand building is guesswork, that creativity is a “nice to have”. And every week, I find myself having the same conversations with founders, marketers, and creatives.

So I wanted to build a community where we can explore these topics with clarity and depth - together.

If you’re into brand strategy, marketing science, creativity, behavioural insight, or just curious about how brands shape the world around us, I’d love for you to join the discussion.

🔗 Join here: https://www.reddit.com/r/BrandScience/s/4taWrUpX4s

I’ll be posting discussions, frameworks, and thought starters - and I’d love to hear your perspective too.

Let’s build smarter brands.